ezSEO is the first comprehensive search engine optimization (SEO) solution for connecting audio and video content to the major web search engines – Google, Yahoo, MSN and others. EveryZing’s patented technology wraps every piece of audio and video from your site in a rich layer of metadata, including a full text output of the spoken word track. This rich metadata is then pumped into EveryZing’s proprietary publishing system to create search engine friendly web pages as part of your site. The metadata generated can also be used to create contextual targeting for any ad serving environment, including text, display, or pre/post-roll.
EveryZing’s ezSEO solution works automatically, “behind the scenes” of your web site, to surface multimedia content in a manner that search engines can see, and consumers can then discover. In this way, your online audio and video becomes part of the multibillion dollar search economy. Keys to ezSEO include:
We automatically extract the keywords, topics, and other information from your web content. This ensures that whenever a consumer searches a term or phrase that relates to any multimedia files on your site, the search results point directly to the relevant audio and video content, as well as text.
ezSEO automatically and continuously “learns” what your multimedia content is about, so we can optimize the new pages published to your site to ensure best results within the major search engines.
Once the text output has been generated, it is processed by EveryZing’s proprietary natural language processing technology to identify key terms, concepts, people, places and other valuable entities to create automatic “tags” for your content.
Whenever you add new multimedia content to your web site, ezSEO automatically knows about it, analyzes it, and publishes new, highly “searchable” pages instantaneously so that consumers searching topics related to your content won’t miss a thing.
EveryZing builds and hosts all of the content collections and associated web pages we generate to your design specifications. These pages can then be accessed via a subdomain on your website. Our turn-key solution means you can be up and running in a matter of weeks with no effort required from your tech teams.
ezSEO is built on EveryZing’s proprietary and patented core technology and is delivered as a hosted software-as-a-service (SaaS) solution; EveryZing can handle everything, delivering completely built out templates to the client’s specification. In addition, our platform continuously processes your content to identify new topics for publishing, all of which can be controlled via RAMP, EveryZing’s management console.
| Features | Benefits |
|---|---|
| • Full customization of all published pages including custom headers, footers, color schemes, and layout. | • The ezSEO solution provides a seamless experience for your end users and the major web crawlers, conveying the full effect of your brand and user experience. |
| • Ability to publish all pages to a sub-domain of your designation. | • Integration of the service requires virtually no effort from your site operations team. |
| • Ability to include custom web analytics tags and ad tags for integration with your existing infrastructure and platforms. | • ezSEO leverages all of your existing infrastructure investments. |
| • Automatic generation of key entities and concepts for each piece of media. | • Automatic “tagging” of your content compliments and extends your existing editorial workflow. |
| • Time-stamped full text output for navigation within every piece of media. | • Enables ezSEO’s patented “jump to” functionality to enhance the end user experience and drive site engagement. |
| • Automatic identification of key “topics” within your content collection for the publishing of SEO friendly directory pages. | • ezSEO delivers a continuous program that reacts to changes in your content and maximizes the SEO opportunity. |
| • Related content presentation. | • Automatically presenting additional content to your users relevant to their interests drives additional consumption. |
The more that the major search engines find your multimedia content, and the more prominently they display it in search results, the more consumers seeking that topic will visit your web site to view that particular audio and video content.
Unlike file sharing sites such as YouTube, ezSEO drives consumption of your audio and video content back to your website, where you retain complete control of your brand and the advertising opportunity.
The growth of viewer traffic to the multimedia content on your site enables you to attract advertisers in support of that specific content. Advertisers reap the advantages generally associated with “contextual relevance” plus the creative flexibility and message impact associated with video.
