Solutions

Connecting Content to Audience: Leveraging your audio and video assets

One of the biggest challenges facing media companies is increasing their audience reach and consumption of content. EveryZing is addressing a key piece of that challenge: connecting online content to consumers by integrating multimedia into the internet’s “search economy”.

The “search economy” is billions of consumer web searches and billions of advertising dollars from myriad commercial interests chasing consumers as they seek — and eventually find — what they’re looking for on the web, typically by using search technology.

But many organizations that have potential treasure troves of video and audio content – especially purveyors of online “infotainment” such as news, weather, sports, business and other professionally produced content – are not yet reaping their full share of today’s search economy. That’s because consumers search by topic, not by media format – and until now there has not been a truly universal search facility that lets consumers discover relevant material in all content formats (text, audio and video) in a single, integrated search. Most of the value of multimedia is trapped inside of the clip, out of view of the big search engines that account for 87 percent of total internet referrals – so in effect, online audio and video content has been virtually invisible to most searchers.

Three core benefits to our partners:

1. Increased discovery of your audio and video content across the Web’s major search engines – EveryZing’s ezSEO puts your multimedia content at the web’s front door: Google, Yahoo, MSN and all the major search engines. This allows consumers to find it more easily, view it more readily — and engage with the advertising messages associated with it.
2. Increased engagement with your online visitors across your web properties – Employing EveryZing’s ezSEARCH universal search solution on your site(s) ensures that your multimedia content is always part of each consumer’s search results. So whatever topic they’re interested in, they’ll find all your relevant content regardless of format – audio, video and text – in a single search. And the more relevant content you deliver, the more time consumers will spend with it.
3. Enhanced audio and video advertising opportunities – The more frequently, prominently and relevantly your multimedia content is delivered to consumers, the more value it has to advertisers – and the more you’ll be able to monetize it!

EveryZing solutions for media partners: Your path to greater online profits

EveryZing has two unique offerings:

ezSEO is the first integrated multimedia SEO solution for connecting audio and video content to the major web search engines. ezSEO wraps every piece of audio and video content in a rich layer of metadata, including a full text output of spoken word track. This rich metadata is then pumped into EveryZing’s proprietary publishing system to create search engine friendly web pages as part of your site.

ezSEARCH is the web’s first integrated universal site search solution, enabling multimedia content to be indexed and searched just like any web document. By blending audio and video content with your site’s existing text content, users are presented with all of the information relevant to their query, regardless of content format. With ezSEARCH, each word of the multimedia text output is time-stamped so consumers can quickly find exactly what they’re looking for without wading through a lengthy program that may only contain a few nuggets of interest. Thanks to this and other unique features, ezSEARCH makes searching multimedia extremely efficient and precise, enhancing the value of the content to both consumers and advertisers.